22. SOFTCELL TECHNOLOGIES: Hardselling Software

START-UP YEAR: 1984
BRANCHES: 7

AGENCY OPERATIONS: MS, IBM, Veritas, CA, Symantec, Adobe, Macromedia and Checkpoint

ADDRESS: 310, Prabhadevi Industrial Estate, 408, Veer Savarkar Marg, Prabhadevi, Mumbai - 400 025.

TEL: 022-56606969 

FAX: 022-24224912

WEB SITE: www.softcell.co.in 

It was indeed a good year for Mumbai-based software reseller Softcell Technologies. Buoyed by a strong sale of Microsoft products and a healthy service business, the company improved its topline by 44% to reach Rs 90 crore in 2002-03 from Rs 63 crore in the previous fiscal. The company also improved its ranking by climbing nine notches to reach #22. 

Last fiscal, Microsoft contributed nearly 70% of Softcell's overall product sales with IBM pitching in 8% and the rest coming from Veritas, CA, Adobe, Symantec and Macromedia. The company's service revenue too grew by a healthy 40% to Rs 6 crore while software solution (development) and web hosting business brought in another Rs 5 crore. 

Softcell was recognized as the largest business partner by Microsoft, Veritas, IBM, and many others. “This year our aim is to become #1 partner for all other products that we are selling,” remarks Ujwal Andhari, Director,
Softcell.

Ujwal is looking at a revenue target of Rs 120 crore in the current fiscal. “This year, we are introducing a new division called the value-add division, which we believe should be able to do a business of about Rs 10 crore in its first year of operation,” informs
Ujwal. 

The value-add division will look after the business of some high-end software vendors, with whom the company is about to have exclusive tie-ups.