36. CHALLENGER COMPUTER: Adding ValueÂ

START-UP YEAR: 1997

AGENCY OPERATIONS: D-Link, A4Tech, Benq, Vesta, Mercury, TVSE, Samsung, LG, Microtek and Intel

ADDRESS: 839, Heera Market, 1st floor, Anna Salai, Chennai - 600 002.

TEL: 044-28585343; 

FAX: 044-28517770

True to its name, Chennai-based Challenger Computer accepts every thing that comes its way as a challenge. And this policy has helped the company grow consistently for the last few years. The company clocked revenue of Rs 55 crore during 2002-03, up from Rs 40 crore in the previous year.

Challenger made inroads into the Chennai market with excellent after-sales service as a value addition to its customer.

According to Akthar Hussain, MD, Challenger Computer., volume sales might give immediate results, but it often leaves customers disillusioned. And that is exactly why Challenger adopted the strategy of satisfying the customers by providing the best available solutions with value propositions in the market.

According to Akthar, his team is always keen and willing to serve customers, which has stood Challenger in good stead in the market.

Today, the company deals in a whole range of Intel-based PCs, components and peripherals. “Our prompt after-sales service has contributed to our growth,” says he.