AMD to interact with channels via video

AMD has kicked off a channel training program, which will
be done through video conferencing. AMD Advantage Seminar is a biannual training
program from the company and channels are enlightened with AMD's latest
offering (products), technology details, advancements and roadmap in this
program.

“We are doing this for the last two years. This is the
first time we are trying to connect the channel partners through video.
Initially, the fourth edition of our training was planned only for 18 cities
with face-to-face meetings. But, we tried video conferencing and the pilot
project was well received among the channels. Now we are connecting 22 cities
through video confe­ren­cing, in addition to the 18-city face-to-face
meetings,” said Haresh Bharia, National Distribution Manager, AMD Far East Ltd
(India).

HARESH BHARIA: The AMD Advantage Seminar is a bi-annual training program where channels are informed about the latest products, technology, advancements and roadmap

The company has carried out the pilot study in Jan
connecting Pondicherry and Noida through video conferencing. It is understood
that more than 30 channel partners participated in the program. “Channels were
enthusiastic and encouraging for this new concept. We are sure that video
conferencing would help us to reach more cities/towns and cover more channel
partners across the country,” he said.

AMD Advantage Seminar aims to educate and upgrade the
channels on technology skills and knowledge. “As a technology leader, we keep
innovating and developing new platforms/products. We want our channel partners
to be well informed about AMD and its latest offerings in the market. Better
knowledge will provide an edge to the resellers while selling in the competitive
market,” pointed out Bharia. He also said, AMD is doing well across the
product lines and Opteron and Turion are creating enough pull in the market.

S GOPIKRISHNA