To increase its focus on emerging markets for high-end communications and
entertainment products, AMD has announced the creation of the embedded and the
wireless business units within its memory group organization. The two business
units will focus on customers´ needs for high-density flash memory devices in
embedded systems such as car navigation, entertainment systems, networking and
telecommunications, as well as in wireless applications such as advanced
cellular phones.
Dr. Bertrand Cambou, Group VP, AMD Memory Group, has appointed Amir Mashkoori
as VP and GM of the embedded business unit. Bertrand will assume the additional
role of GM of the Wireless Business Unit.
"With the recent successful introduction of our breakthrough AMD
MirrorBit technology, including sampling of industry´s highest density NOR
Flash memory, this reorganization allows AMD to crystallize our focus on
customers for high density Flash memory products," says Bertrand. "As
a result, AMD can continue to deliver complete Flash memory solutions that
enable the advanced features and functionality consumers demand for products in
the wireless and embedded systems market segments."
In conjunction with these developments, Stephen Lapinski has been named VP of
system engineering and strategic alliances for the Memory Group. He will be
responsible for AMD´s strategic alliances and marketing, business development,
and memory sub-system development activities, for the embedded and wireless
market segments. In addition, Ian Williams has been named VP of customer
operations for the memory group. He will be responsible for regional and
business marketing, product positioning and marketing communications, as well as
quality functions.
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