AMPLE TECHNOLOGIES: Ample Of Apple!

Situated amidst the lush green residential area of RT Nagar in Bangalore is
Ample Technologies, an IT solution provider, which has been in business since
1996.

Since its inception, the company has recorded a year-on-year growth of about
40% and is currently geared up to achieve a growth of about 60% during the
fiscal 2003-04.

For the year 2002-03, Ample Technologies closed its book of accounts with
revenue turnover of Rs 10 crore, which was a whooping growth of 40% over its
performance in the fiscal before.

Succeeding consistently is the hallmark of the company and its owner, Rajesh
Narang. And couple this with innovation, and you have a surefire winner all the
way.

Starting off a reselling outfit, Ample Technologies soon started offering
support services. And this, Rajesh informs us, was another great success.
"We are recognized as one of the oldest service centers for Apple products
in Bangalore and today we capture 90% of the city´s Mac service
contracts," he says proudly. The service center is patronized by a large
number of corporates and enterprises.

GET, SET, GO, SUCCEED

Soon after completing his BE in telecommunication, Rajesh joined Wipro´s
technical support group. He got his first hands-on experience of IT trading
business at Wipro, where he worked for a short duration handling the support
queries for Apple products. However, the desire to manage something of his own
led Rajesh to launch Pulse Infotech in 1996.

Soon Rajesh decided to change the company´s name into Ample Technologies.
This decision was also compli-mented by his plans to change the focus from being
a pure reseller to a value-added solutions provider.

"Today we devise and deliver highly customized solutions for our clients
in the digital imaging, print and the video editing industry," informs
Rajesh.

The company has also weathered the economic downturn successfully. Rajesh
contributes this success to his loyal set of clients spread across various key
verticals in the industry.

"Our customers in the printing and pre-press industry continue to be the
most loyal accounts, despite the prevalent recessionary trends," says
Rajesh proudly.

Ample also has a mobile computing arm, which tailors to the need of corporate
clients. "Our products and solutions are advanced but rooted in the real
world of deliverables and returns," says a confident Rajesh.

According to him, Ample Technologies is capable of extracting the ideal
synergy from its product range and this helps him create a differentiator for
his company from its competitors.

NO RESTING ON LAURELS

Ample Technologies has won sales achievement awards from Apple, Xerox and
Sony. "We value our after-care service awards from Apple. But, we don’t
believe in resting on our laurels," adds Rajesh.

Today, Ample Technologies is a proud winner of several awards including Apple
care service excellence award, Xerox sales award for highest sales in a printer
category and Apple care sales award for the second highest sales in the entire
SAARC region.

According to Rajesh, each award reflects the company´s first-class abilities
in several areas such as support infrastructure, technical competence, quickest
response time, lowest down-time in products and highest customer satisfaction
levels.

Rajesh aims at building everlasting partnerships with his clients. But his
sales figures may not tell you the whole story. "We do not see ourselves as
just traders passing boxes and products. We offer complete end-to-end solutions
and thus make the customers depend on us totally," explains Rajesh.

He is of the opinion that this trend will be more evident in future and many
box pushers in the channel space will be replaced by value-added partners.

RICH IN RESOURCES

Rajesh describes Ample Technologies as a resource-rich company. According to
him, his partnerships with international manufacturers like Apple or Adobe are
extensive and run very deep. "Contrary to the norm, we maintain a large and
extensive inventory. Yes, it costs us. But, our clients expect prompt delivery
and we care about our clients," says Rajesh.

The company´s product range extends from design studio to cutting edge video
editing tools. The current offerings include solutions in high-speed monochrome
and color printing. It also focuses on the secure data storage, mobile computing
and presentations space.

Rajesh attributes this success to his highly motivated sales and support
force. "Our clients demand reliability but need cost-effective products.
The in-built quality control systems we implement ensure that service calls are
kept to a minimum," says Rajesh.

According to him, the company´s after-sales service is the best and every
member of the chain that responds to a service call is motivated to serve
customers promptly and efficiently.

"We are driven by a commitment of investing in our people. Every person
on our payroll has the opportunity to refresh and re-learn new and evolving
skills," points out Rajesh. The slogan adopted by the company is: Investing
in work force, means investing in their world.

Rajesh is of the opinion that without the right commitment from his team,
Ample Technologies will be nothing but another reseller. "Sure, we offer
the coolest technology, the newest platforms. But where we differ is how our
people see your point of view," states Rajesh matter-of-factly.

One of his staff points out that working at Ample is tough, but it is also
fun. He feels that the training program offered by the company helps him meet
certain challenges related to support and helps him come up with new ideas
almost every day.

BEING PRO-ACTIVE

For Ample Technologies, being pro-active means offering solutions ahead of
customers´ need. The company is geared up with precise solutions to meet varied
needs of clients. The company also plans to be the number one solution provider
in the digital imaging, print and video arena.

"Our aim is to build lasting partnerships with our clients, which will
address their requirements and we plan to achieve this by offering solutions
that will work for them," says Rajesh.

He also plans to open a branch office in Kolkata. Currently, Ample
Technologies is headquartered in Bangalore with branches in Hyderabad and
Chennai.

SUNILA PAUL