Asia Powercom launches PowerPlay program

MUMBAI

JANUARY 4, 2007

Asia Powercom has announced the launch of an innovative offer titled `PowerPlay'
in which the company shall provide an innovative scheme every fortnight for the
channel. As per the Powerplay program, partners can avail benefits in a certain
period. The first of the `PowerPlay' captioned `ON Side Offer' commenced Jan 2,
2007 and offers a scheme wherein the channel partners can avail of a free IND
600A on purchase of a long backup UPS, KAL 2000AP. The scheme ends on to January
15, 2007.

Tejas Sheth, Director, Asia Powercom, said, "Our objective is to enhance
our reach and penetration through the channel and hence we want to provide
attractive schemes that will help the channel spread the product better in the
markets. The schemes are also designed keeping in mind the market requirements
such that profitability across the value chain is maintained."

KAL 2000AP, comes with a back-up time of as long as 2.5 hrs for full load,
and provides quality protection for small servers, workstations and PCs. The
product is available to channels at Rs 12,500. Asia Powercom IND 600A, is a line
interactive UPS for single PC and provides quality power backup with auto
voltage regulation function.

The company had recently launched Rackmount range of products and emerged as
a company a full range service provider with respect to technology in the UPS
segment. Asia Powercom has line interactive range; online UPS range, notebook
surge protectors and HOM UPS range of products.