Benq enters mice segment

Benq India has entered the mice market with the launch of its range of  optical and mechanical mice. This herald its enhanced
presence in the  segment of input devices. To promote this new offering, Benq has planned
schemes, where in it will bundle optical mouse with its keyboard.  

This step is aimed at consolidating its strong position in the keyboard
segment.  Tashi Gelek, MD, BenQ India says, "With the launch of mice, we will be able
to leverage the gains made in the keyboard segment and utilize this  effectively for penetration." 

DQCI NEWS BUREAU 

MUMBAI