Creative rolls out retail partner program

Creative Technology Ltd has announced the launch of its retail partner program across three major metro cities namely, Mumbai, New Delhi and
Bangalore. 

"We have selected eight premium retail partners to participate in the initial phase of this retail program based on their strategic geographical locations, retail experience and commitment to the Creative brand. These retail partners are trained to conduct product demonstrations that will deliver the power of Creative multimedia on a PC platform," says Rajshekhar Bhatt, Sales & Marketing Manager. 

In addition to this, Creative will also be launching a series of retail program to reward end-users when they make purchases at these Creative retail partner outlets. "We will be launching the Creative Audio Campaign which will run from 19th May ­ 19th July 2003 exclusively at the Creative retail partner outlets. On every purchase of Creative audio cards or speaker systems during this promotional period, buyers will stand to win Creative PC-camera, Creative wireless keyboard and mouse or Creative headphones," adds
Rajshekhar. 

"Because of its high product and brand quality, customers are easily convinced when they are able to experience the products through demonstrations conducted at these retail outlets. Hence, we are proud to partner with Creative in delivering this multimedia experience to the marketplace," remarks Narenda Dubey of Cyberstar
Infocom. 

Creative also has plans to expand this retail program to other major Indian cities.

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