Eastern Titan

SUPERTRON ELECTRONICS

With a 52 percent increase in the overall revenue, Supertron has emerged as one of the strong national contenders from the East vying for the top five spots in the DQ Channels Silver Club. While Acer announced the launch of two new eMachines-the D525 on the Celeron platform and the D725 on the Pentium dual core platform, to be distributed by Supertron, the venture proved to be too lucrative for the company. The brand contributed to a Rs 309 crore revenue with eMachines taking up the next slot at Rs 86 crore. Besides, monitors alone contributed to Rs 114 crore. The next slot remained occupied by Dell primarily to the topline while the peripheral brands like Seagate accounted for a whopping Rs 259 crore and Transcend at Rs 53 crore.

Climbing to an all time high, Supertron has achieved major milestones within a span of 16 years with a target to cross the Rs 1000 crore landmark this FY.

Already, the company is the distributor of Buffalo for its range of storage products. It is also the national distributor of Seagate in the vertical of data storage products, besides distributing a range of IBM servers.

Within two years, Supertron has successfully established its own brand 'Supercomp', nationally with special focus on the upcountry market. Also, the company is strengthening its premium brand, 'Solitaire' with the peripheral range and will soon be launching its own range of mobile phones. Besides implementing total online ERP solutions throughout India to smoothen its day to day functions, Supertron also launched surveillance systems this year, making a new product addition to its basket. Own brand revenue for the distributor stood at more than Rs 40 crore last FY. The company further enhanced its distribution network by adding more branches across India than the previous year. Besides its branches in Dehradun, Chandigarh, Indore and Cochin, a new division was opened in Bengaluru to handle the surveillance systems.

Highlights

• Started distribution of Acer eMachines
• Expanded its own premium brand 'Solitaire'
• Opened two new branches and three satellite branches