Enriching Services

DATA CARE CORPORATION

Data Care's growth story is even more commendable considering that this sub-disti's business was restricted to Maharashtra only, and that too Mumbai
being excluded from its radar. In fact, that has rather acted as a catalyst with the company's decision to get into upcountry cities of Maharashtra rather than limit itself to Pune and Mumbai paying dividends. With a well-laid out business strategy focusing on the consumer segments, the company's largest chunk of revenues came from its channel partners, which contributed to about 87 percent, 11 percent was contributed from its retail services and two percent from its corporate services.

Besides reaching to its desired growth figures in 2009-10, the distributor is now aiming at increasing its current employee base of 450 to 480 by the end of March next year. In the FY 2009-10, the company bagged three major contracts. It establishes a tie-up with the Mercury brand in Singapore gaining the opportunity of accelerating its growth in the western region globally.

Also, it joins hands with Lenovo for the regional distribution of its products in Nagpur and Vidarbha region. On a similar note, it tied-up with Acer for regional distribution in Maharashtra excluding Mumbai. In view of its strong presence in the western region, Data Care went ahead and opened four new showrooms. Further, the company has initiated training for unemployed youth and much of their investments have gone into granting them comfortable credit lines. Not only does Data Care focus merely on volumes and has a strong distribution strategy to help them reach to the desired goal, it also has recently started offering 'off-the shelf' replacements to its end-user clients, resellers and many more.

Highlights

• Established tie-ups with Lenovo and Mercury
• Opened four new showrooms