Epson to launch inkjet printer

Epson will launch the eight-color Ultra-chrome inkjet printer Stylus Photo R800, targeted at the high-end markets in India in November 2004. Featuring the Hi-Gloss pigment ink technology, it can print a resolution of 5760x1440 optimized dpi and can print up to 17 pages a minute for black and nine pages a minute for color text. 

The company claims that it is the world's first printer with 1.5-picoliter ink droplets with eight individual cartridges, including matte black ink and a gloss optimizer. “Irrespective of the paper type, it delivers professional results because of the use of gloss optimizer,” said Epson Consumer Product Business Manager, G Suresh. 

“The fast built-in connectivity makes it an ideal fit for any home or studio, and has high-speed performance too,” he added. 

Epson had earlier launched an entry-level Inkjet printer, Stylus C63 in November 2003 that had similar features at a price of Rs 3,999 plus taxes. Epson Stylus Photo R800 that has hi-gloss pigment ink technology is presently available in the US, Japan and other countries, at a list price of $399. “We've not decided on the price of this product for the Indian market, but would be made available at a reasonable price,” informed Suresh.

As part of the marketing initiatives, Epson is holding a show in Mumbai on November 25 and in Delhi on November 27. Titled “Faces of Fame,” the five-hour show will host the renowned photographer Greg Gorman, who will demonstrate the usage of Epson's printers to take a picture in good resolution out of a digital camera. “As part of the show, Epson will launch Stylus Photo R 800 on November 25,” said Suresh.

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