ESS goes global

CYBERMEDIA NEWS

Eastern Software System (ESS), offering ERP solutions and services announced
that it has translated its flagship product ebizframe into five international
languages: Arabic, French, Russian, Spanish and Thai. Having attained success in
Indian small and medium businesses (SMBs), ESS has forayed into international
markets as well. It has received phenomenal response globally and this
necessitated the language translation initiative at ESS to enhance the
acceptability of the product world over. According to Anil Bakht, Chairman and
MD, ESS, “For a software package to gain acceptability all over the world, it
is imperative that the package works in multiple international languages. The
biggest benefit is that people get to work on the product in the language they
best know.” ”Ebizframe has taken the lead by foraying into non-traditional
geographies and various translations of ebizframe would enable ESS to expand the
markets for ebizframe,” he added. The translation happens at the user
interface (GUI) level. ESS will continue the language translation initiative by
developing some screens in other leading languages of the world first and then
gauging the response from particular international market geographies to proceed
further. The decision for complete language translation is taken only if a live
implementation is required. The translation initiative is primarily being done
in-house by ESS technical and language experts. Once the translation is
complete, the customized product is handed over to independent experts for a
recheck. The time taken to complete a language initiative is typically between
six to 18 man months.