eSys: Moving one step ahead

As its policy to move one step ahead of competition eSys is leaving no stone
unturned to develop upcountry markets and expand reach at the locations where
competitors have not yet approached. The distribution house is expecting to grow
100 percent yoy

Sys Information Technology is perhaps one of the youngest distribution houses
in India that has overwhelmed big daddies of distribution game with its
performance. Even as the company started its India operations in early 2000 eSys
has achieved sizeable growth coupled with high credentials in the market in a
brief span of time. In terms of rupee growth this Singapore-headquarter
distribution house claims to have achieved stellar growth.  

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CEO: R GOVINDAN
Highlights Transformed from the status of regional distributor to national distributor for Acer brand. Received IBM rookie award Kicked off program christened 16-city initiative to expand reach in upcountry towns Recognized as leading distributor for Samsung LCD monitors

Attributing the company's success to its philosophy of moving one step
ahead of competition, eSys management gives full credit to its workforce for
spearheading the company on the path to success. The organization's continued
practice of departmentalizing people to head various product categories paid off
well by enabling faster decision making within the company.

Innovative go-to-market strategies, channel friendly policies and
forestalling officialdom to flourish within the organization are some of the
factors that have allowed eSys to grow faster than competitors. The distributor
claims to have entrenched itself strongly in upcountry cities as well. Banking
on its national distribution capabilities, which are feasibly the strength of
eSys, the company has entered into several new tie-ups during the last year.

The distribution house has also managed to metamorphose from the status of
regional distributor of several leading brands to the national distributor. Last
year eSys signed up with WeP Peripherals, Tally, ADC Krone, Acer, Polaris, Sun
Microsystems, Xerox, Canon and many more as national distributor. During the
months ensuing eSys is expected to add more products to its catalogue.

As the company progresses towards becoming a big player, the major challenge
that the distribution house has to cope up with is to sustain top of the class
support to its dealer partners and keep delivering value for vendors with which
eSys has aligned itself. Deriving competencies from its global scale of
operations and strong financial muscles eSys is well on track to meet these
objectives. Currently, eSys operates through a network of 4,500 partners and the
number is likely to grow further.