eSys mulls PC assembling unit

Listening to the high-pitched hardware call from the government segment, Singapore-based eSys is planning to start assembling its PC line in India. Though the company has not put any date on its assembling plans, the facility is likely to be set up in New Delhi very soon.

"This unit will further establish our commitment to this region. It will make our ePC brand as one of the most successful products in the region," informed CEO of India Operations at
eSys, R Govindan.

The basic assembling of its PC brand-ePC is likely to establish the company further when it comes to gaining mind-share of the customer in this price sensitive Indian market. "We are selling the basic model of ePC at around Rs 13,999, while the high-end model costs Rs 43,000. As we know that Indian market is extremely price sensitive, we are working on a new model to further lower price points. This model will be introduced in the Indian market within the next fifteen days," Govindan added.

The company´s assembling aspirations come at a time when it is further increasing its commitment to penetrate well beyond the metros of the country. It is already engaged in a planned campaign to cater to the price-sensitive B- and C- class cities.

ZIA ASKARI

NEW DELHI