‘Find the Diamond’ with Maxtor

Maxtor Corporation, a hard disk drives and storage solutions vendor has
announced a summer promotion program. The "Find the Diamond in the
DiamondMax" contest will run for the month of June 2002.

Every end-user buying a PC from Maxtor’s OEM partners–Wipro, PCS, Vintron
and Cerebra, with a built-in Maxtor HDD, stands a chance to win a diamond.
Winners will be announced in July 2002. This is the first time Maxtor has
announced a promotional offer for the end-users in India.

Maxtor’s objective in running this campaign is to strengthen its
relationship with Indian OEMs and create awareness and gain mind share for
Maxtor in the channels. Says Yogesh Kamat, Sales Manager, Maxtor International,
"This promotional offer has three objectives: build good relationships with
the In-dian OEMs, increase the sales of Maxtor HDDs and enhance company’s
brand value in the channels."

VINITA BHATIA