HP introduces partner training workshop 2007

NEW DELHI

FEBRUARY 13, 2007

Hewlett-Packard India rolled out its national 'HP Money Maker Attach
Partner' training program. Through this, HP India will be introducing 100
channel partners called the 'Attach Champion Partners' who will focus on HP's
Personal Systems Group's (PSG) Attach business.

PSG Attach is one of HP's latest business profiles, which targets the
after-sales space by offering PC accessories to customers to enhance their
computing experience. As a part of this program, HP will be conducting sales
training workshops focused on equipping the sales force to value add to a sales
transaction for the channel partners.

The HP accessories boost performance, increase productivity, add
functionality and deliver more value to create truly customized solutions that
fit the bill perfectly. The user benefits are simplified purchases, commonality
in usage across the PC range, reduced spare parts inventory and fewer options to
support; thereby lowering the total cost of ownership. Business professionals
who are on the move HP offers 8-Cell Extended Life Battery and the new HP
12-Cell Ultra Capacity Battery that doubles and triples battery life
respectively. This helps in better computing with your machine being charged
when docked. The resellers will be able to target the existing base of customers
through this while expanding the customer base. All the HP Genuine Accessories
are available Ex-Stock through HP Focus Options Distributor Partners- Rashi
& Neoteric.

Speaking on this initiative, Sameer Mathur, Head — Solutions Partner
Organization, HP India said, “Our objective is to help the channel partners
manage and scale up their own organization. With HP's sustained focus on its
channel partners, especially in upcountry markets, the company is heavily
investing in training programs like the HP Money Maker Attach Partner Workshop.”
He further added, “For our channel business in 2007 we will be focusing on
catering to the SMB segment's IT needs, expand the channel network in
upcountry markets and provide our partners with a wide balanced portfolio of HP
products. ”

Aimed at strengthening and benefiting the channel team, in its first phase
the ongoing training session will cover the key metros — Mumbai, Delhi,
Kolkata, Bangalore, Chennai, Hyderabad, Pune and Ahmedabad. The workshop is
designed to improve the ability to upsell effectively through a unique learning
innovation, the 'Attach Selling Simulations'. The participants will receive
hands-on experience and personalized coaching with HP's proprietary Attach
Sales Process. Apart from training the program will also provide backhand
product support to the channel partners and help in setting up demo zones for
products.

HP has over 3,500 channel partners involved in this program comprising
Premium Business Partners, Business Partners and Registered Resellers. HP takes
pride in its extensive channel network to provide reliable, high-quality
products and solutions, local and specialized expertise and a simplified
experience with technology to its customers today.