Innovative Computech is the new kid on the block

Distribution veteran GS Paul’s new venture will focus on the networking market. After being in hibernation for the last couple of months, GS Paul, a veteran of the Indian IT distribution industry, has surfaced with a brand new venture called Innovative Computech. This venture aims to grab a big slice of the distribution market.

To start with, the company has tied up with Nexans and Accton to target India’s active and passive networking market. Though at a nascent stage, it is confident of the market potential and believes that it can deliver good results within the near future.

As a beginning, Innovative together with Nexans and Accton, is going to organize seminars for making the channel community aware about the latest technological products. Elaborated Hemant Prabhakar, Country Manager, Nexans, “Not only just awareness, we are also giving certification to our channel partners. This is a free practice that we have initiated. In Delhi we are planning to certify around 25 partners as Nexans certified partners.”

Added Sanjay Koul, Country Manager, Accton, “We have just entered in India through Innovative Computech. This tie up is for Edge Core product range from Accton. Edge is a new product range that we have recently introduced globally.” Talking about the market potential for Accton in India, he said, “In India, vendors are very limited for the enterprise segment, but we expect good growth while focusing on this segment. Around 40 percent of total networking market is from the enterprise segment, and that is our area of interest. We hope to expand in this area along with our partner-Innovative.”

Talking about the strategy for the Indian market, Paul, who
is the MD and CEO of Innovative Computech, said, “Since we are new in the market, we are aggressively working on having a wide network of channel partners in place. Right now we have our direct presence in three metro cities of India-New Delhi, Mumbai and Bangalore. But within six to eight months, we expect to increase this number to 14, covering all the major cities. In terms of numbers, we hope to have 50 partners in the three cities, in the first phase.”

“For the product range of Nexans, we are targeting business verticals like system integrators and box movers,” he added.

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