Intel launches software channel partner program

Intel has unveiled a new channel program for software resellers to give them
the tools to succeed and participate in the growth of Intel software development
product sales. The program has been launched all over Asia with India being the
lead country. The goal of the program, according to Phil De La Zerda, Director-Sales
and Development, Intel Software Products, “Is to recognize and reward
committed resellers by providing them training and other benefits to help them
grow their business.”

Under the program resellers will work closely with the local business
development tools to attract new business and enhance current customer
relationships. Resellers would also have access to Intel's targeted customer
database and will be the first to receive training and products roadmaps from
Intel, in addition to complete marketing and sales support. To kick off the
program in India, Intel Software Products hosted first channel workshop on
October 12 at Mumbai and on October 13 at Delhi. The workshops were aimed to
create awareness among the channel in regard of the latest technologies from
Intel as well as the benefits of partnering with Intel. The workshops also
showcased technology leadership in application performance in the area of
multi-core parallelism, high performance computing and other technologies. The
program would run through most of 2007 and would involve resellers across metros
as well as upcountry markets. While looking at partner sign ups, Intel would
also consider signing up with resellers currently selling Intel's hardware
products to see possibilities of providing bundled solutions to customers.

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