Intelligent Act

NEOTERIC INFOMATIQUE

Though, the company has achieved a decent growth in the last FY, it is definitely trying to create a identity of its own to survive in the long run. Neoteric
Infomatique, which employ over 460 people and operates from 48 branch locations across India, has reported a decent growth above industry average in 2009-10. The approach at Neoteric Infomatique has always been to strive for complete customer satisfaction. To this purpose, the company offers some of the best software and networking products available in the market today. Like many other companies, Neoteric too had a better H2-perhaps the addition of brands like Microsoft, Belkin, NEC, Western Digital, Lenovo (commercial) and Dell, as well as stronger growth in smaller towns (C, D, E class cities) helped. In fact, the company should be lauded for a more uniform product (from Dell, Lenovo, Apple consumer PCs, Samsung, Brother peripherals, Alcatel-Lucent networking to now NEC projectors and Microsoft software) and geographical spread (North 29 percent, South 26 percent, East 13 percent and West 32 percent) than most. It also helped Neoteric strengthen its approach with SIs, retailers and enterprises across verticals.

The company has reportedly tied up with many brands like X mini for its retail products, everfocus for security and surveillance offerings, and its alliance with Dell for back-to-back business and servers and storage. Also, last but not the least, the company has reported its alliance with Belkin for passive and active networking business. This has further strengthened the company's skill and product knowledge in the market. The new locations added to their profile of cities are Srinagar, Gorakhpur, Jabalpur and Mangalore.

On the other hand to beat they have also enhanced their sales and marketing team by adding almost 50 neotericians and about 20 in the post sales service and support. They also hold a techno-commercial training program branded as 'Evolve' that helps in the solution selling approach, explain newer technologies, technical superiority of the products thus enabling up selling and positioning of complete solutions. Winning awards from Brother, ALU, Hitachi and being a Gold certified partners of MS they have also entered into strategic alliances with Plustek Scanners, Trend Micro Consumer Anti Virus, Numeric line interactive UPS, Alienware from Dell, Liteon OMS, Microsoft software, Zotac motherboards and incase accessories.

Currently the company has 1,000 partners on board and would like to strengthen their relationships and find gaps in overall distribution and basic geographic gaps or segment gaps they would be partnering with new channel partners. Reportedly, their go-to-market strategy would be to create demand by going closer to end consumption of products with developmental approach which will help to boost their revenue flow.

Highlights

• Won awards from Brother, ALU, Hitachi
• Alliances with Plustek Scanners, Trend Micro, Dell