32. MICROMAX TECHNOLOGIES: Keeping Right Mix

START-UP-YEAR: 1991; 

NO OF PARTNERS: 900; 

BRANCHES: 3; 

AGENCY OPERATIONS: TVSE, Samsung, LG, Epson, Wipro, Iomega and HP; 

ADDRESS: 304, Eros Apartments, Nehru Place, New Delhi -19.

TEL: 011-26404518; 

FAX: 011-26289745

WEB SITE: www.micromaxinfo.com 

Holding on to its expertise in logistics, Micromax Technologies clocked a revenue of Rs 60 crore in the year 2002-03 compared to Rs 53 crore in the fiscal before that. This 13% growth was made possible because of the right kind of product that the company carried in its kitty. It also implemented number of significant systems integration projects, which kept its cash registers ringing.

Rajesh Aggarwal, CEO, Micromax, says, “We had targeted to achieve the figure of Rs 60 crore last fiscal as we had the right kind of product mix. It is very essential to have such a portfolio because then if some products are not working others can bail you out.”

After witnessing flat growth rates in 2000-01 and 2001-02, the company was adamant on increasing its topline. To achieve this, Micromax further strengthened relationships with its vendors and partners. The company expects to grow by another 15-20% in the current fiscal. 

Micromax wants to focus on storage solutions this fiscal as it feels that the market for the same in the country is going to grow impressively.