NetApp provides storage solution to MEL

March 25th, 2008

NetApp announced its tie up with Mumbai-based animation studio Maya
Entertainment Limited (MEL) to provide its storage solutions to leverage Maya's
animation projects.

"We are seeing opportunity in digital animation space in India, due to
growing outsourcing work as well as proprietary based work developed in India.
Global animation industry is expected to touch $80 billion by 2010 and the
Indian animation industry is estimated to touch $900 million by 2010, out of
which exports account for over 70 per cent of revenues," said Soumitra
Agarwal, marketing director, India, NetApp.

"The NetApp enterprise class FAS 3050, a unified storage system,
provides scalability, performance and high reliability, which is very critical
for a data intensive digital studio like MEL. Production houses are relying
heavily on the data storage systems for on time output, quick back up and
security, " he added.

MEL is in the process of delivering two hi-definition international
television serials for the UK and US markets. It is also working on a high-end
animation for Bollywood. "IT infrastructure is critical to face the
challenges of the digital industry and deliver a complex work in heavy formats
like hi-definition and film. Our critical data is served from the NetApp system
across a high speed data network," said Jai Natarajan, EVP- business
development, MEL.