Samsung adopts ARM technology

BANGALORE

SEPTEMBER 6, 2006

ARM today announced that Samsung Electronics has licensed ARM Jazelle
software technology for deployment in the Samsung BD-P1000 device — the first
commercially available Blu-ray disc player on the market.

The Samsung Blu-ray player uses ARM Jazelle Java acceleration technology to
deliver advanced interactive features for an exceptional multimedia experience.
Blu-ray technology is a next-generation DVD format supported by more than 170 of
the world's leading consumer electronics, personal computer and media
manufacturers, offering nearly five times the resolution of conventional DVDs
and making extensive use of Java to manage interactive content.

The ARM Jazelle Java Technology Enabling Kit (JTEK) software licensed by
Samsung is a high-performance technology originally developed for the mobile
handset market. With the release of the Samsung Blu-ray player, ARM is bringing
the proven success of JTEK software running on an ARM processor to the newest
generation of consumer devices in the home. Using ARM Jazelle technology,
Samsung Blu-ray players will unleash the power of BluRay discs that support the
Java BD standard, utilizing advanced features not available on conventional DVD
players, such as interactive, easy-to-use menus that can run quickly and
seamlessly.

With the growing availability of Blu-ray content the home entertainment
market is undergoing a significant shift, offering consumers higher quality
pictures and sound, smoother performance, and a richer interactive multimedia
experience than ever before.

ARM Jazelle JTEK software technology enables execution of Java byte code in
hardware, offering the capability to run these new and demanding applications
much faster, without compromising efficiency or cost. Unlike software-only
techniques, acceleration of Java technology as part of the core architecture is
highly memory efficient and gives fast start-time and smooth application
performance. This means consumers can run the highest quality Java applications
on a broad range of devices and enjoy an enhanced user experience.

“With the Samsung Blu-ray disc player, ARM is working to take the same
efficient, high-performance Jazelle technology used in so many of the Samsung
mobile handsets into ARM Powered home devices,” said Mike Inglis, Executive
Vice President, ARM. “HDTV owners and home theater enthusiasts can now enjoy
high-quality interactive multimedia content through the use of ARM Jazelle
technology.”