SAP's new on-demand CRM solution

Delivering on its commitment to provide enterprise customers
with solutions that meet both current and future business needs, SAP AG
announced an expansion of its market-leading mySAP Customer Relationship
Management (mySAP CRM) solution to include an on-demand option. The SAP CRM
on-demand solution is designed for large and midsize organizations to manage
sales, service and marketing in a solution delivered directly via the Internet,
offered through a subscription-based licensing model.

SAP has created the first hybrid CRM solution that transcends
on-demand and on-premise, while integrating with core enterprise solutions in
both deployment models. To facilitate this approach, SAP has pioneered the 'isolated-tenancy'
model that combines the high availability and low risk of a single-tenancy
approach with the efficiencies and deployment speed of a multi-tenancy
architecture. As a result, companies can evolve their CRM solution to align with
their unique business needs and customer strategies in ways that go beyond the
limitations of today's narrowly focused on-demand pure plays.

SAP also announced that SAP and IBM have extended their
alliance to provide on-demand application hosting services for the SAP CRM
on-demand solution. IBM will also provide expertise in helping customers
innovate, for example, in how they reap the benefits of their CRM deployments.

SAP unveiled its first on-demand product, the SAP Sales
on-demand solution, designed to help organizations manage their customers,
contacts and sales pipelines with easy-to-configure tools. Available
immediately, the on-demand sales solution will be followed by additional
on-demand CRM offerings intended for release in 2006, including marketing and
service products.

Designed to create a win-win situation for both business
users and IT managers, the SAP CRM on-demand solution will help line-of-business
executives. At the same time, the solution addresses the requirements of CIOs
who need a solution that can capitalize on existing IT investments, deliver new,
integrated business processes to a growing user community. It has minimal
disruption to the business and its systems of record, while avoiding a costly
solution environment populated by disparate and disconnected applications.

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