Team Computers pitches against Tally

R Jai Krishna

New Delhi:  Team Computers, a company concentrating on IT infrastructure
solutions, will be branding Epicor software suite against Tally users in India.
A Rajendran, Director of Information Services at Team Computers, informed this
to CyberMedia News on the sidelines of signing an alliance with Epicor Software
Corporation.

“Tally has an installed user-base of 200, 000 in India, with most of the
users in the Small and Medium Businesses (SMBs), which is a potential market for
us. We see that the users want to upgrade as their business grows, but face a
bottleneck of not being able to migrate. That is where we want to offer our
solutions,” said Rajendran.

Asked whether the strategy would be to eat into Tally's market share,
Rajendran denied a direct reply. “We are targeting Tally users, who have
outgrown the offering. There are also some users who are using MS Excel sheets
for their accounting purposes, which is another segment, which we will be
looking at,” he said further.

Epicor will be offered as a solution to SMBs in the manufacturing,
distribution, retail, services and hospitality markets, said Rajendran. “There
is a huge requirement for products such as Epicor in these emerging markets,”
he said.

“Team Computers will be concentrating on cities and towns like Pune,
Hyderabad, Gurgaon, Faridabad, Tirupur and the outskirts of Mumbai, where
manufacturing hubs exist,” Rajendran added.

Earlier addressing the media on the alliance, Stefan Westelius, senior
regional director at Epicor said the current strategy was to reinforce the
company's presence in India, through the Team Computers partnership.

“We see demand for enterprise application software solutions in the Indian
market on an upswing with the boom in the economy triggering a rise in IT
spends,” he said.

“Team Computers have a reputation as innovators and enablers in the IT
space and we are excited about this alliance, which will bring in the
much-needed local knowledge of the market. Team Computers will add tremendous
value to Epicor's India strategy,” he added.