New Delhi
May 31st, 2007
ViewSonic has announced the expansion of its India operations by
strengthening its retail presence in the country. ViewSonic brands are now
available in the country through the popular retail chains like Croma, Reliance
Digital and soon at e Zone.
ViewSonic has entered into India market last year to distribute their visual
display products through the channel Partners. After seeing the scope of growth,
the company has taken this initiative as a part of their business strategy to
expand their footprints in the country by gaining access to the end users and
other targeted SMB and SOHO segment.
Elaborating on the company's strategies, Gautam Ghosh, Country Manager of
ViewSonic India said, "Our focus is to move up the value chain and
strengthen our retail presence. It's encouraging to see the customer response to
ViewSonic products in retail chains like Croma and Reliance Digital. We plan to
tie-up 100 shops-N-shops and brand Stores nationally to distribute ViewSonic
products by mid of 2008."
To increase its market penetration across the country, the company intends to
have 10 franchised outlets in each A Class cities by this year. "ViewSonic
will propose to have joint road shows and in-store promotions to increase foot
falls. Consumers in India will get to experience a new way of buying IT products
from such outlets, " Ghosh added.
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