Zebra printer replacement program is back

Following the success of its printer replacement program in 2006 and early
2007, Zebra Technologies has re-launched the scheme till March 21, 2008. The
program will also include the mid-range products, such as the 105SL series and
the newly launched ZM 400 and 600 plus the S4M. These are ideally positioned to
replace Zebra's aging Stripe series.

The program offers customers the opportunity to upgrade old Zebra printers
with the latest versions at specially discounted prices. During the first
quarter of 2007, upgrades through the Printer Replacement Program were
equivalent to one in every eleven printers sold.

Customers in Italy were particularly keen to take the opportunity to upgrade
outdated thermal printers to the latest models at a reduced price, with 22 per
cent of all printers sold as replacements through the program. “This program
generates a means to increase business right across Europe and as such is a
great opportunity to energize the market,” said Xavier Cartiaux, MD of
ScanSource Europe. “It gives our reseller partners a good reason to call their
customers and ultimately creates extra demand in the channel.”

Zebra Sales Director Ashley Ford added, “The success of the Printer
Replacement Program at the beginning of this year highlighted a huge demand for
the latest Zebra printing and labeling solutions. The scheme remains as
user-friendly as possible, equipping partners with all the information, sales
and technical support they need to see an increase in sales very quickly.”

Replacing older Zebra printers with brand new models offers all the benefits
associated with printer upgrades, including faster processing speed and Unicode
language support as well as better environmental credentials. The printers also
have improved connectivity and can now be configured with Ethernet, USB and
wireless connectivity; a feature not previously available on the models due for
replacement.

The program will be available to all partners that are members of Zebra's
PartnersFirst scheme with discounts up to €650 available, subject to terms and
conditions.